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In web we trust - web, design & geek stuff. Blog by Sylwia Besz-Miazga.
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March 15 2010
The World Black Belts Center. Little Red Riding Hood Fight Back.
(Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE)
To increase awareness and registration for their children’s self-defense classes, The World Black Belts Center in Dubai tackled this in an unconventional way. Nope, they didn’t reverse punch parents into registering their kids, instead they created an illustrated children’s book that’s based on the well-known story of Little Red Riding Hood. A simple call to action on the back cover – “You Too Can Fight Back” – provides the reader with more information on self-defense classes for kids and directs them to register. The End.
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